Many craft, furniture, and home living brands face the same challenge:
their products have strong design value, but entering the Japanese market requires more than exhibition exposure.
To be selected by buyers, brands need the right presentation, retail context, and trusted market partner.
At POPUPASIA® 2026, this opportunity becomes more concrete. Through the collaboration with TRUNK DESIGN, the Local Craft × Furniture & Home Living Zone helps brands move from display to real B2B opportunities, curated retail, and possible Japan market entry.
About POPUPASIA®
POPUPASIA® is one of Asia’s leading creative business platforms, connecting brands, creators, and international buyers through curated exhibitions, B2B matching, and cross-border collaborations.
More than just an exhibition, POPUPASIA® focuses on one core mission:
Turning creativity into real business opportunities
About TRUNK DESIGN
(Photos credit to TRUNK DESIGN)
Based in Japan, TRUNK DESIGN specializes in lifestyle curation, spatial design, and brand storytelling.
Their work focuses on:
• Turning design products into consumer-friendly retail experiences
• Connecting Asian craft and design brands to the Japanese market
• Creating curated environments that are both aesthetic and commercially viable
TRUNK DESIGN is not only a curator.
It is a bridge between design brands and the Japanese market.
Click here to get to know more about TRUNK DESIGN
Learn more about TRUNK DESIGN craftsmanship and global collaboration:
Read the full interview on POPUPASIA®(1)
Read the full interview on POPUPASIA®(2)
Read the full interview on POPUPASIA®(3)
꩜.˚ POPUPASIA® 2026 × TRUNK DESIGN
Local Craft × Furniture & Home Living Zone ✶.ᐟ
POPUPASIA® 2026, the 10th edition of Asia’s Creative & Lifestyle Trade Show, introduces a new core zone in collaboration with TRUNK DESIGN:
Local Craft × Furniture & Home Living Zone
This zone is built around:
Design Curation × Spatial Aesthetics × Market Conversion
This zone is designed as a lifestyle-driven space where products are not only displayed — but experienced, understood, and purchased.
The goal is simple:
to help craft and design brands enter real living spaces, real retail channels, and real market opportunities.
What You’ll Experience in This Zone༘
This is not a traditional exhibition booth.
It is a complete lifestyle environment, bringing together:
- Furniture and home living brands
- Local craft creators (wood, ceramics, textiles, etc.)
- Curated lifestyle and design products
- Spatial styling and real-life applications
All presented through spatial storytelling, visitors and buyers can see how each product fits into everyday life.
Not just products on display — but a scene people can imagine, experience, and buy from.
From Exhibition to Japan Market༘
This collaboration is designed as a real pathway to international expansion.
Participating brands will have the opportunity to:
• Be selected and curated by TRUNK DESIGN
• Enter physical select shops in Kobe, Japan
• Participate in limited-time retail opportunities
• Explore long-term collaboration with Japanese channels
In other words:
This is not only about being seen at an exhibition. —
It is about creating a possible entry point into the Japanese market through B2B collaboration.
⋆˚｡ Limited Spots — Apply Now ⋆˚｡
Applications for the Local Craft × Furniture & Home Living Zone
curated by TRUNK DESIGN are now open with limited availability !
We are looking for brands with:
• Strong design identity
• Complete and market-ready product lines
• A clear lifestyle or spatial concept
• Potential for international collaboration
Selected brands will receive:
• Exclusive exhibition opportunities
• Priority consideration for Japan market entry
• Access to curated retail and B2B collaboration pathways
‼ Join the Next Stage of Your Brand ‼
This is more than an exhibition.
It is your entry point into international collaboration.
— Register on POPPASS and apply now —
• Register on POPPASS
•Apply as an Exhibitor (POPUPASIA® 2026)
Start your journey toward global collaboration today.
Your Gateway to Japan Starts Here
This is more than an exhibition.
It is a chance to bring your brand closer to the Japanese market
and international collaboration.
It is about building a space that is easy to explore, ready to buy from, and connected to real market opportunities.
Let your design move beyond display — and into the market.
Want More Brand Stories?
Join POPPASS—our B2B platform connecting you with authentic, creative brands from across Asia. Explore exhibitor profiles, start collaborations, and be part of the POPUPASIA® network.
Join POPPASS ➜ Tutorial on how to register
