Many jewelry brands face similar challenges as they grow.
Their products have strong design value and a clear brand story, but the real question is: how can they reach overseas buyers, find the right channels, and gradually enter the international market?
For creators, joining an exhibition is no longer only about getting exposure.
The harder part is meeting the right people at the exhibition, helping buyers understand the brand, and creating opportunities for future collaboration, product selection, or product development discussions.
In 2026, POPUPASIA® will launch a new Jewelry Co-Creation Zone. Led by POPUPASIA® as the main curatorial and B2B matchmaking platform, this zone will connect Asian jewelry brands, international buyers, channel partners, and supply-chain resources. The goal is to help brands bring their creativity closer to real business opportunities.
About POPUPASIA®
POPUPASIA® is a leading creative business platform in Asia, connecting brands with international buyers, partners, and market opportunities.
Through curatorial planning, B2B matchmaking, and international collaboration networks, POPUPASIA® helps brands move beyond exhibition sales and better understand market needs, creating more possibilities for long-term growth and cooperation.
About KEIBA — 100 Years of Japanese Craftsmanship
KEIBA is a globally recognized brand from Japan, developed by Maruto Hasegawa Kosakujo,
founded in 1924 in Sanjo, Niigata.
Known for its precision, durability, and award-winning design, KEIBA is trusted by professionals and brands worldwide—not just as a tool maker, but as a long-term partner in product development.
Click here to get to know more about KEIBA
Learn more about KEIBA’s craftsmanship and global collaboration:
Read the full interview on POPUPASIA®
✦ A New Exhibition Model: From Creation to Global Opportunity ✦
At POPUPASIA® 2026, POPUPASIA® will lead the planning of the Jewelry Co-Creation Zone, connecting jewelry brands, creators, tool supply-chain partners, and international buyers.
This zone is designed to help brands move from creation to product development and market connection, while building more practical opportunities for collaboration.
KEIBA will participate as one of the jewelry tool supply-chain partners, offering support in tool selection, production processes, and product development. This allows brands to present not only their finished works, but also the craftsmanship and creative process behind them.
The zone will focus on three main directions:
Trend-driven creation × Product co-creation × B2B matchmaking
Through POPUPASIA®’s curatorial planning and business matchmaking resources,
the zone will become an important entry point for jewelry brands to connect with buyers,
channels, and international collaboration opportunities.
⟡ What You’ll Gain ⟡
By joining the POPUPASIA® 2026 Jewelry Co-Creation Zone,
brands will have the opportunity to:
• Present your brand directly to international buyers
• Explore co-creation opportunities with KEIBA and other brands
• Develop collaborative or limited-edition products
• Position your brand within a curated, market-ready ecosystem
• Connect with international buyers and channel partners
• Join B2B matchmaking planned by POPUPASIA®
• Exchange ideas with supply-chain partners such as KEIBA on tools,
materials, and product development
• Build collaboration and co-creation opportunities with other Asian jewelry brands
• Explore limited-edition products, joint projects, or overseas market collaborations
• Enter a more market-oriented creative brand ecosystem
Being seen is only the first step.
What matters more is helping buyers and partners understand your design identity,
product value, and future collaboration potential.
୭ Why Join This Zone ?
Joining the POPUPASIA® 2026 Jewelry Co-Creation Zone allows brands to move beyond simple exhibition participation and enter deeper conversations around B2B matchmaking, product co-creation, and cross-border collaboration.
You may have the opportunity to become:
- An Asian jewelry brand with collaboration potential
- A participant in product development and co-creation projects
- A brand noticed by international buyers and channel partners
- A partner within POPUPASIA®’s creative industry network
KEIBA will serve as one of the jewelry tool and supply-chain partners in the zone, bringing more opportunities for exchange around tools, production techniques, and product development.
Overseas collaboration, buyer matchmaking, and exhibition communication will be connected mainly through POPUPASIA® as the central platform.
୭ What Makes This Different ?
Unlike traditional exhibitions that focus on exposure, this model focuses on outcomes:
• Real connections with buyers and
distribution channels
• Product collaboration with commercial potential
• Access to international markets beyond the event
This is not about being seen.
It is about building something that lasts.
⋆˚｡ Limited Spots — Apply Now ⋆˚｡
The POPUPASIA® 2026 Jewelry Co-Creation Zone is now open for applications.
Spots are limited!
We are looking for brands with:
• Hope to expand overseas buyers, channels, or collaboration resources
• Bring a unique design perspective
Show product development potential
• Are interested in international collaboration and B2B matchmaking
Selected brands will receive exclusive exhibition benefits
and priority opportunities for collaboration.
‼ Take Your Brand to the Next Stage ‼
This is not just another exhibition.
It is where your brand begins its international journey.
— Register on POPPASS and apply now —
• Register on POPPASS
• Apply as an Exhibitor (POPUPASIA® 2026)
Want More Brand Stories?
Join POPPASS—our B2B platform connecting you with authentic, creative brands from across Asia. Explore exhibitor profiles, start collaborations, and be part of the POPUPASIA® network.
Join POPPASS ➜ Tutorial on how to register
