Many jewelry brands struggle with the same challenge:
how to move beyond beautiful designs and actually enter the international market.
Finding the right buyers, partners, and distribution channels is not easy—especially when opportunities are often scattered and unclear.
At POPUPASIA® 2026, this challenge is no longer something brands need to face alone.
Through the KEIBA Jewelry Co-Creation Zone, brands can connect creation with real business opportunities, international buyers, and long-term collaboration.
About POPUPASIA®
POPUPASIA® is a leading creative business platform in Asia, connecting brands with international buyers, partners, and market opportunities.
But more importantly, it is not just an exhibition.
It is where creativity meets business—through curated showcases, B2B matching, and cross-border collaboration that help brands grow beyond their local markets.
About KEIBA — 100 Years of Japanese Craftsmanship
KEIBA is a globally recognized brand from Japan, developed by Maruto Hasegawa Kosakujo,
founded in 1924 in Sanjo, Niigata.
Known for its precision, durability, and award-winning design, KEIBA is trusted by professionals and brands worldwide—not just as a tool maker, but as a long-term partner in product development.
Click here to get to know more about KEIBA
Learn more about KEIBA’s craftsmanship and global collaboration:
Read the full interview on POPUPASIA®
✦ A New Exhibition Model: From Creation to Global Opportunity ✦
At POPUPASIA® 2026, KEIBA will lead the Jewelry Co-Creation Zone, built on:
Creative Trends × Co-Creation × International Collaboration
This is not just a place to exhibit.
It is a platform designed to transform your brand from
creation → product → global market
—not as a concept, but as a real business pathway.
⟡ What You’ll Gain ⟡
As part of KEIBA × Asian Jewelry Brands, you will:
• Present your brand directly to international buyers
• Explore co-creation opportunities with KEIBA and other brands
• Develop collaborative or limited-edition products
• Position your brand within a curated, market-ready ecosystem
Your brand is not just displayed—it is understood, evaluated, and chosen.
୭ Why Join This Zone ?
Joining the KEIBA Jewelry Zone means stepping into a more active role in the industry.
You are not just an exhibitor—you become:
- A co-creation partner
- A product collaborator
- A potential long-term international partner
With the opportunity to grow into a KEIBA partner or regional representative in Asia.
୭ What Makes This Different ?
Unlike traditional exhibitions that focus on exposure, this model focuses on outcomes:
• Real connections with buyers and
distribution channels
• Product collaboration with commercial potential
• Access to international markets beyond the event
This is not about being seen.
It is about building something that lasts.
⋆˚｡ Limited Spots — Apply Now ⋆˚｡
The KEIBA Jewelry Co-Creation Zone is now open for applications with limited availability.
We are looking for brands with:
• Have a clear identity
• Bring a distinct design perspective
• Show strong potential for collaboration
Selected brands will receive exclusive exhibition benefits
and priority opportunities for collaboration.
‼ Take Your Brand to the Next Stage ‼
This is not just another exhibition.
It is where your brand begins its international journey.
— Register on POPPASS and apply now —
• Register on POPPASS
• Apply as an Exhibitor (POPUPASIA® 2026)
Want More Brand Stories?
Join POPPASS—our B2B platform connecting you with authentic, creative brands from across Asia. Explore exhibitor profiles, start collaborations, and be part of the POPUPASIA® network.
Join POPPASS ➜ Tutorial on how to register
