From Japanese regional craftsmanship and contemporary Thai design to original Taiwanese creations, discover four ways to explore POPUPASIA® 2026 based on what interests you most.
Visiting POPUPASIA® for the first time and wondering where to begin?
The 2026 POPUPASIA® Asia Craft & Lifestyle Expo takes place from November 12 to 15
at Songshan Cultural and Creative Park in Taipei,
bringing together creators and lifestyle brands from Taiwan, Japan, Thailand, and beyond.
With two exhibition warehouses to explore, visitors can discover everything from regional crafts and handmade accessories to fashion, ceramics, and original illustrations.
Whether you love Japanese craftsmanship, enjoy discovering independent Thai designers, prefer Taiwanese lifestyle products, or are looking for potential business partners, these four recommended routes will help you make the most of your visit.
1. What Can You Explore at POPUPASIA® 2026?
Celebrating its 10th edition, POPUPASIA® 2026 brings together Asian creativity, craftsmanship, and lifestyle design under the theme EXPO THE WORLD.
This year, the exhibition spans two warehouses, each offering a different perspective on contemporary Asian craftsmanship and design.
Warehouse 4 — I AM Asia Craft Fair
Warehouse 4 brings together original brands and independent creators from across Asia. Visitors can explore Thai fashion, handmade accessories, ceramics, fragrances, illustration, textiles, and contemporary lifestyle products.
The warehouse also features several themed areas, including Thai Design, Maker Lab, Pop Universe, and the Brand Experience Area.
Co-curated by POPUPASIA® and Kobe-based TRUNK DESIGN, Local to Local introduces the craftsmanship, materials, and manufacturing traditions of different regions in Japan and Taiwan.
From Japanese kitchen knives, leather goods, lacquerware, and washi paper to Taiwanese woodwork, bamboo crafts, and Indigenous craftsmanship, Warehouse 5 invites visitors to discover the places and people behind everyday objects.
Not sure which warehouse to visit first? Start with the route that matches your interests.
2. Route A —
For Japanese Craft Lovers: Discover the Stories Behind Everyday Objects
Main area: Warehouse 5 — Local to Local
Best for: Japanese craft enthusiasts, design lovers, and visitors interested in regional manufacturing.
If you enjoy exploring Japanese craft shops, discovering beautifully made household objects, or learning where traditional products come from, Warehouse 5 is a great place to begin.
Unlike an ordinary shopping experience, Local to Local connects everyday products with the regions, materials, and techniques behind their creation.
Here are 7 recommended highlights to look for:
1. TATSUNO LEATHER — Hyogo, Japan
Begin with leather craftsmanship from Tatsuno, a region known for its leather industry. Discover how regional manufacturing traditions continue to shape everyday leather materials and products.
2. Misuzu Hamono works — Hyogo, Japan
For visitors interested in Japanese kitchen tools, Misuzu Hamono works offers an opportunity to explore the craftsmanship behind Japanese blades.
3. FUJITA KINZOKU — Osaka, Japan
Kitchenware enthusiasts can discover Japanese metalworking through practical cookware, including frying pans designed for everyday use.
4. GEN COTTON / COTON — Fukui, Japan
Explore products connected with Fukui’s eyewear industry and discover another side of Japanese regional manufacturing.
5. YOSHINO — Nara, Japan
Discover wood craftsmanship associated with the Yoshino region, where local timber and woodworking traditions are part of the area’s manufacturing culture.
6. 江口製陶所 — Saga, Japan
If you appreciate ceramics, look for pottery from Saga and explore how regional craftsmanship can become part of everyday dining and living.
7. C-house — Daxi, Taiwan
Complete the route by exploring Taiwanese craftsmanship. C-house introduces a perspective on everyday objects and local living through Daxi’s craft culture.
What makes this route interesting is the opportunity to compare how different regions approach familiar objects.
A kitchen tool, a wooden object, or a piece of leatherwork may seem ordinary at first. Yet behind each one is a different relationship between local materials, manufacturing techniques, and everyday life.
Recommended takeaway:
Don’t just look at what an object is.
Take a moment to discover where it comes from and how it was made.
For more Japanese and Taiwanese craft highlights, read our Warehouse 5 Local to Local Guide.
3. Route B —
For Chiang Mai and Thai Design Lovers: Explore Contemporary Thai Creativity
Main area: Warehouse 4 — Thai Design / Jing Jai Market
Best for: Fashion enthusiasts, independent design lovers, and visitors looking for distinctive everyday accessories.
Love browsing independent shops in Chiang Mai? This year, you can discover a selection of Thai creative brands without leaving Taipei.
In collaboration with Chiang Mai’s Jing Jai Market, POPUPASIA® introduces contemporary Thai designs ranging from clothing and handmade footwear to ceramics, bags, and lifestyle accessories.
Rather than traditional tourist souvenirs, this route focuses on products designed for everyday use.
Here are seven brands worth exploring:
1. Perimarma — Contemporary Fashion
Discover a Thai fashion label that incorporates locally handwoven cotton, patchwork techniques, and fabric reuse into contemporary womenswear.
2. Studio.Ter × Gasalong — Textile Design and Clothing
Explore clothing featuring textile techniques such as tie-dye, batik, and patchwork, bringing handmade details into contemporary fashion.
3. TALON — Everyday Fashion
If you prefer relaxed silhouettes and natural materials, discover TALON’s approach to comfortable clothing designed for everyday wear.
4. MILALA HANDMADE — Handmade Footwear
Discover handmade sandals incorporating macramé techniques and natural materials. Take a closer look at how craftsmanship can become part of practical footwear design.
5. Dogdays / Ganviga — Bags
Continue from clothing to accessories and explore Thai bag designs that complement different personal styles.
6. Thamon.o.clay — Ceramics
For visitors who love handmade tableware, explore ceramics that bring the character of handcrafted objects into everyday living spaces.
7. KLĀY — Fragrances
End with a different sensory experience by exploring Thai fragrance products and discovering how scent can become part of a personal lifestyle.
This route brings together different expressions of contemporary Thai design, from clothing you can wear to objects you can use at home.
It also provides an opportunity to see how independent brands combine creative ideas, materials, and craftsmanship with contemporary lifestyles.
Recommended takeaway:
Look beyond a product’s appearance.
Explore its materials, design details, and the creative choices behind it.
Discover more participating Thai and Asian brands in our Warehouse 4 Brand Guide.
4. Route C —
For Taiwanese Lifestyle Lovers:
Find Original Designs for Everyday Living
Main area: Warehouse 4 — Maker Lab, Pop Universe, and Brand Experience Area
Best for: Visitors interested in Taiwanese brands, handmade accessories, original illustrations, and thoughtful lifestyle products.
If you enjoy supporting local creators or finding products with a personal touch, this route introduces some of Taiwan’s original design brands.
Warehouse 4 brings together creators working with different materials and techniques, including metalwork, textile design, fragrance, illustration, and handcrafted accessories.
Here are seven recommended highlights:
1. VAULT JEWELLERY (小金庫) — Handmade Jewellery
Explore jewellery inspired by natural forms and materials, with metalworking techniques that preserve intricate details and textures.
2. One N Only 綻放設計 — Contemporary Accessories
Discover jewellery combining different materials, including natural stones, pearls, and metal, to create pieces suited to individual styles.
3. Spruce Artistry 雲杉設計 — Textile Design
Discover how traditional indigo-dyeing techniques can be reinterpreted through contemporary patterns and accessories.
4. 苦瓜織織 Bitter. then better — Woven Accessories
Explore contemporary woven bags and accessories while learning how textile techniques can become part of everyday design.
5. MU SCENT — Fragrances and Lifestyle Products
Move from visual design to fragrance and explore scented products that bring another dimension to everyday living.
6. Fantasy Forest 異想之森 — Original Illustrations
Visit Pop Universe to discover original illustrated characters and imaginative stories translated into creative merchandise and lifestyle products.
7. BEAVER CRAFT 河狸造物 — Personalized Creations
If you enjoy products with a personal touch, look for customized creations and discover another way to connect with independent makers.
The appeal of this route goes beyond finding something new to buy.
It offers a closer look at how Taiwanese creators turn materials, personal ideas, and traditional techniques into contemporary products.
Whether you are searching for a thoughtful gift, an everyday accessory, or a new favourite local brand, Warehouse 4 offers different ways to discover original Taiwanese design.
Recommended takeaway:
Explore the creative process behind each product.
Sometimes, the story of how something was made is just as interesting as the finished work.
5. Route D —
For Professional Buyers:
Discover Brands and Explore Business Opportunities
Main areas: Warehouse 4 and Warehouse 5
Best for: Retail buyers, concept-store owners, distributors, corporate purchasing teams, and potential brand partners.
POPUPASIA® is more than a consumer exhibition. Since its launch in 2016, the platform has supported creative brands through exhibitions, business matchmaking, brand development initiatives, and cross-border exchange.
For professional buyers, the exhibition offers an opportunity to discover products in person, understand their design and production background, and connect with brands that may suit different retail or business needs.
Rather than following a route based on a single country, professional visitors may find it more useful to explore brands according to product categories and business interests.
Here are six recommended areas and brand highlights:
1. Local to Local — Japanese Regional Manufacturing
Begin at Warehouse 5 to explore Japanese regional manufacturing and craftsmanship.
Brands such as FUJITA KINZOKU, TATSUNO LEATHER, and 江口製陶所 offer different product categories for buyers interested in kitchenware, materials, and ceramics.
2. Taiwanese Regional Crafts — Local Materials and Cultural Products
Explore C-house and 元泰竹藝社 to discover Taiwanese woodwork, bamboo products, and the ways regional craftsmanship can be incorporated into everyday products.
3. Thai Design — Fashion and Lifestyle Retail
Continue to Warehouse 4 to discover clothing, accessories, and lifestyle brands from Thailand.
Perimarma, MILALA HANDMADE, and Thamon.o.clay provide different starting points for buyers interested in fashion, footwear, and ceramics.
4. Maker Lab — Handmade Accessories and Creative Products
Visit Maker Lab to explore smaller-scale creative products and handcrafted designs.
VAULT JEWELLERY and One N Only 綻放設計 are among the brands worth considering for buyers interested in original accessories.
5. Pop Universe — Illustrations and Character-Based Products
For retailers interested in illustrated merchandise, creative gifts, or character-driven products, explore Fantasy Forest 異想之森 and KOWA by KOKO STUDIO.
6. Brand Experience Area — Lifestyle and Customized Products
Explore brands such as MU SCENT and BEAVER CRAFT to discover fragrance products and personalized creative offerings.
When meeting potential partners, consider asking about product materials, available collections, production capacity, wholesale arrangements, and possible collaboration formats.
These questions can help buyers evaluate whether a brand fits their customers and commercial needs.
POPUPASIA® also supports business exchange and matchmaking opportunities. Professional visitors interested in formal business activities should consult the organizer’s latest announcements for participation details.
Recommended takeaway:
Take time to understand both the product and the people behind it. A valuable business connection often begins with a conversation about design, craftsmanship, and shared interests.
FAQ About Visiting POPUPASIA® 2026
1. What is the best way to explore POPUPASIA® for the first time?
Start by choosing the type of products or experiences that interest you most. Visit Warehouse 5 for Japanese and Taiwanese regional craftsmanship, or Warehouse 4 for contemporary Asian design, fashion, accessories, and original illustrations. You can also use the four recommended routes above to plan your visit.
2. What if I only have two hours to visit?
Choose one main route and leave time to explore a second area. For example, visitors interested in Japanese craftsmanship can begin at Warehouse 5 before continuing to Warehouse 4 for Thai or Taiwanese lifestyle brands. The suggested route durations are estimates and may vary depending on how long you spend at each brand.
3. Where can I find Japanese craftsmanship at POPUPASIA® 2026?
Head to Warehouse 5, where Local to Local introduces Japanese regional crafts and manufacturing traditions alongside Taiwanese craftsmanship. Visitors can explore products such as kitchenware, ceramics, leather goods, woodwork, and other everyday objects.
4. Where can I explore Thai design brands?
Visit the Thai Design area in Warehouse 4, featuring brands associated with Chiang Mai’s Jing Jai Market creative community. The selection includes contemporary fashion, handmade footwear, bags, accessories, ceramics, and fragrances.
5. Can professional buyers explore business opportunities at POPUPASIA®?
Yes. POPUPASIA® connects creative brands with buyers and industry partners through exhibitions and business exchange initiatives. Buyers can discover participating brands and explore potential opportunities for retail sourcing, distribution, or collaboration. Details of organized matchmaking activities should be confirmed through the official event channels.
Plan Your POPUPASIA® 2026 Visit
Whether you are drawn to Japanese craftsmanship, contemporary Thai fashion, Taiwanese original design, or potential business partnerships, POPUPASIA® 2026 offers different ways to explore Asian creativity.
You don’t have to see everything in one visit. Choose a route that interests you, take time to explore the details, and discover the stories behind the products you encounter.
2026 POPUPASIA® Asia Craft & Lifestyle Expo — 10th Edition
- Dates: November 12–15, 2026
- Opening Hours: 10:00 AM–6:00 PM daily (general public admission begins at 12:00 PM on Thursday, November 12)
- Venue: Warehouses 4 and 5, Songshan Cultural and Creative Park, Taipei
- Theme: EXPO THE WORLD
- Official Website
- Tickets
Find your route, discover your favourite brands, and experience POPUPASIA® 2026 in your own way.
Participating brands, exhibition arrangements, and activities are subject to the organizer’s latest announcements. The four routes above are thematic recommendations rather than booth-by-booth walking directions.
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