✨ Get ready — the most anticipated creative trade fair in Asia is back for its 9th year!And the countdown starts now — with Early Bird Tickets officially on sale and only available until August 31. Don’t miss your chance to join POPUPASIA® 2025 at a special price! POPUPASIA® 2025: Asia’s Creative Trade Fair Is […]
By Mai Chen, Founder of POPUPASIA®Originally published in Chinese POPUPASIA Website on April 8, 2025 — Translated and adapted for the English website by the POPUPASIA® team At POPUPASIA®, we believe B2B partnerships are the key to long-term success for creative brands. ✦ The Unspoken Anxiety Behind Exhibiting Every year, when we host the […]
From Maker to Market: Why POPUPASIA® Is the Place for Creative Brands For brand owners, sellers, and artisans ready to grow — here’s why POPUPASIA® is the community you’ve been looking for. In a world that’s rapidly shifting toward meaningful consumption, buyers are no longer just shopping for products — they’re looking for stories, values, […]
Many local craft, furniture, and home living brands across Asia face a similar challenge: Their products carry strong design identity and cultural value, but entering the Japanese market often requires much more than simply joining an exhibition. For buyers and retail channels, products are not selected based on aesthetics alone. Brands also need clear positioning, […]
Many illustrators face the same frustration:their work gets seen, liked, and shared—but rarely turns into real business opportunities. Finding the right brands, product applications, and distribution channels is often unclear, leaving great ideas stuck in portfolios instead of entering the market. At POPUPASIA® 2026, this gap is being redefined.Through the Illustration Collaboration Zone with 點點善, […]
Many jewelry brands face similar challenges as they grow. Their products have strong design value and a clear brand story, but the real question is: how can they reach overseas buyers, find the right channels, and gradually enter the international market? For creators, joining an exhibition is no longer only about getting exposure. The harder […]