When Asian creativity meets Chiang Mai’s most beloved winter market
What happens when Taiwanese creators step into Chiang Mai’s most iconic creative market—
and turn a local gathering into a cross-city cultural exchange?
About POPUPASIA®
POPUPASIA® is a platform dedicated to connecting Asian cities, creators, and creative communities through real-world experiences. Beyond exhibitions and markets, POPUPASIA® focuses on building long-term value by helping brands enter new cultural contexts, engage local audiences, and develop meaningful cross-border collaborations across Asia.
POPUPASIA® × Jing Jai MuanMuan Market, Chiang Mai
From 18–21 December 2025, POPUPASIA® was honored to become the first overseas partner officially invited by Jing Jai Market Chiang Mai. Following earlier exchanges in which the Jing Jai team visited Taiwan, this initiative marked a reciprocal step—bringing Taiwanese creators directly into Thailand’s local market environment.
POPUPASIA® led six selected brands that had previously participated in Asian Handmade & Lifestyle Exhibitions to take part in the market. Rather than observing from the outside, creators engaged directly with Chiang Mai’s market rhythm, daily life, and cultural landscape—experiencing how creativity functions within a local urban context.
The exchange also included participation from Hong Kong-based brands, further expanding the dialogue and turning the market into a shared space for Asian creative interaction.
Jing Jai MuanMuan Market 2025:
Chiang Mai’s Winter Creative Highlight
Held only once a year for four days, Jing Jai MuanMuan Market is one of Chiang Mai’s most anticipated winter events. In 2025, the market transformed the Jing Jai grounds into a vibrant landscape of craft, design, food, music, and everyday creativity under the theme “Everyday Wonder.”
With over 600 booths from Chiang Mai, across Thailand, and neighboring regions, the market showcased handmade crafts, eco-conscious design, community brands, lifestyle goods, and limited-edition holiday pieces—making it not just a place to shop, but a space to experience living culture.
The POPUPASIA® Zone:
Bringing Taiwanese Craft to Chiang Mai
At the dedicated POPUPASIA® Zone, visitors were invited to explore a curated selection of Taiwanese handmade and lifestyle brands, each engaging directly with local audiences and international visitors:
- CHICHOIMAO自在貓 – Minimalist wooden designs emphasizing function and warmth
- JIAO 角琉璃– Handcrafted jewelry with vibrant beads and expressive patterns
- NASHLY – Silver jewelry with refined details for everyday wear
- Simply Made TW 簡單製造 – Woodcraft inspired by architectural forms and thoughtful design
- UranU. 摩登天王星 – Contemporary ceramic jewelry with distinctive character
- yoyohand – Silver jewelry defined by simplicity and handcrafted personality
Through face-to-face interaction, creators were able to observe local preferences, share stories behind their work, and gain valuable insight into Northern Thailand’s creative market.
More Than a Market: Cultural Exchange in Action
POPUPASIA®’s participation went beyond showcasing products. By entering the Jing Jai ecosystem directly, creators experienced Chiang Mai’s cultural rhythm—from early morning farmers markets to lively night-time performances—while engaging in conversations that deepen understanding between Asian cities.
This overseas showcase marked another important step in POPUPASIA®’s mission: supporting creators as they grow internationally, while strengthening sustainable cultural networks across Asia.
POPUPASIA Building Future Pathways for Asian Creative Exchange®
POPUPASIA® remains committed to connecting Asian creators with international opportunities, transforming market participation into sustainable platforms for collaboration, knowledge exchange, and long-term cultural and creative development.
👉 Register and explore future B2B opportunities at:
https://2b.popupasia.com
✦ REMINDER ✦
TAITHAI FIESTA 2026｜Thailand × Taiwan Creative & Trade Delegation
Following the momentum of POPUPASIA®’s December program in Chiang Mai, we are excited to announce TAITHAI FIESTA 2026, a large-scale Thailand–Taiwan creative festival and trade delegation taking place in April 2026.
Bringing together Thai and Taiwanese brands, food culture, street creativity, music, performance, handmade marketplaces, and cross-cultural exchange programs, the event is expected to welcome 400+ Thai brands, artists, musicians, and cultural groups in Taiwan.
Inspired by internationally renowned events such as the Thai Festival in Tokyo, TAITHAI FIESTA 2026 aims to become the largest Thai–Taiwan creative and cultural festival in Asia. POPUPASIA® warmly invites creators, brands, and cultural communities in Thailand to be part of this historic delegation.
👉 Register now at: https://taithaifiesta.com/
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