POPUPASIA® 2025 × Must-Visit Thai Creative Brands

Every piece at Thamon.o.clay is hand-sculpted and hand-painted, inspired by flower fields and everyday happiness.

With its unique engobe techniques, the studio turns simple ceramics into miniature works of art. Their colorful, nature-inspired creations invite you to see pottery as more than tableware—it’s collectible art.

Since its founding in 2008, ABEARABLE has captured hearts with its irresistibly cute bear characters.

Known for interactive effects—color-changing, sunlight-reactive, and glow-in-the-dark—ABEARABLE creates lifestyle goods that bring joy and playfulness to everyday life.

The name itself means “A Bear Can Do Anything,” embodying fun and inspiration. From trendy bucket hats to unique gifts, ABEARABLE is the brand that makes smiles happen.

KLĀY, meaning “to relax” in Thai, embodies a philosophy of soothing the body, mind, and soul through design and fragrance.

Each product is handcrafted in Chiang Mai using eco-conscious materials and packaging, blending ceramic artistry with botanical scents like jasmine, lemongrass, and bergamot.

With showcases in Korea, Chiang Mai, and Kaohsiung, KLĀY has earned recognition as a brand that bridges culture and sustainability—inviting customers to slow down and savor life.

Founded by best friends Mint and Jay-Jay in Chiang Mai, Mainiji Everyday celebrates “everyday creativity” with minimalist yet playful fashion.

Each tote and accessory is handcrafted with local artisans, blending Japanese-inspired simplicity with the relaxed charm of northern Thailand.

Every piece is designed to be lived with—functional, stylish, and uniquely yours.

Bangkok-based Hukmum creates bags that are lightweight, colorful, and full of personality.

Each design balances playful style with everyday practicality, featuring multiple compartments for flexibility on the go.

Whether for daily errands or weekend travel, Hukmum’s bags add effortless charm to any lifestyle.

From Chiang Mai, Bono Brand turns discarded denim into timeless fashion through its circular “Bring Back Denim” campaign.

Each small-batch piece is handmade by local artisans, blending sincerity and imperfection with sustainability—reducing waste while empowering the community.

Earth Republic Studio brings humor and personality into everyday life through ceramics.

With bold colors, whimsical figures, and unique engobe techniques, their pieces turn simple tableware into functional art—sharing Thai creativity from local roots to the global stage.

Straight from Chiang Mai, MADAM CNX creates handwoven bags that are simple, stylish, and one-of-a-kind.

Each piece is carefully crafted to combine function with a relaxed, ethnic-inspired aesthetic—perfect for those who want their accessories to reflect individuality and authenticity.

Founded in 2013 in Chiang Mai, KAPTOR has won fans with its humorous characters and bold illustrations.

Their iconic “duck person” character playfully represents everyday people navigating life with versatility and humor.

From T-shirts to lifestyle goods, KAPTOR’s products turn art into something you can wear and use every day.

Milala Handmade blends Thai macramé tradition with modern design to craft eco-friendly sandals that are both stylish and durable.

Made from natural rope and rubber soles, each pair reflects hours of skilled artistry. Award-winning and globally recognized, Milala brings Thai craftsmanship to the world stage.

Tucked in the heart of Chiang Mai, Baan Kang Wat is more than a brand—it’s a vibrant community of artists and makers.

As a cultural landmark, this creative village showcases pottery, handwoven textiles, silverworks, and traditional crafts that embody the northern lifestyle and its deep connection with nature.

Every piece reflects sustainability, authenticity, and the spirit of community.

BALC reimagines Thai southern fabrics into contemporary fashion that blends comfort and sophistication.

With bold batik patterns and breathable textiles, BALC offers versatile resort wear perfect for global travelers.

Every stitch balances cultural richness with modern style, making BALC a fresh voice in the international fashion scene.

From homeware to ceramic deities, Norm Studio reimagines Thai cultural icons with a modern minimalist touch.

Featuring characters like Ganesha, Bone the Bunny, and quirky cats, their handmade creations in clay, ceramic, and resin bring both style and storytelling into everyday spaces.

beyarn.handicraft creates whimsical crocheted pieces shaped like fruits, flowers, and animals—each 100% handmade and packaged without plastic.

Loved by both locals and international fans, the brand brings Thai craftsmanship into everyday life with a colorful, eco-conscious twist.

Founded in Chiang Mai’s San Kamphaeng district, CoolPure designs apparel from handwoven cotton, naturally dyed with eco-friendly techniques.

Each piece blends comfort and elegance with sustainability, embodying Thai craftsmanship in fashion that is timeless rather than trend-driven.

Duang.kham infuses modern fashion with traditional Thai elements by creating unique patterns from leaves, flowers, and bark.

Each fabric captures the beauty of nature, transforming it into wearable art that bridges past and present.

Minimal yet refined, Pattra Silver offers 925 sterling silver jewelry designed for daily wear.

Every piece is handmade with the community, supporting local artisans while delivering simple, versatile elegance.

Custom designs and collaborations highlight the brand’s commitment to meaningful craftsmanship.

Founded by a passionate ceramicist, Clay Hours Studio creates hand-sculpted stoneware pieces with vibrant, hand-painted designs inspired by animals, nature, and daily life.

Each piece is one of a kind, from jewelry to tableware, carrying the warmth and uniqueness of true handmade craft.

CAMIN CRAFT preserves the beauty of locally grown flowers in resin, turning them into jewelry that carries symbolic meaning through the “language of flowers.”

Each piece is more than an accessory—it’s a heartfelt gift. Rooted in Chiang Mai, the brand blends Thai craftsmanship with contemporary design to create meaningful keepsakes.

Based in Chiang Rai, GoodWinter.House is known for ceramics that balance artistry and function.

Using slip casting and hand-painted details, each piece reflects everyday inspirations and brings warmth into the home.

Their creations are not just tableware but soulful art for daily living.

Wara Clothing reinterprets Thai traditional pleating into relaxed silhouettes perfect for modern life.

Minimalist yet unique, its clothing emphasizes comfort and elegance without relying on bold colors.

Designed for all ages and genders, Wara Clothing proves that simplicity can be captivating.