Meet the Cutest Character Brands at POPUPASIA® 2025 🐾✨
✧ What is POPUPASIA®?
POPUPASIA® is Asia’s leading handmade & lifestyle trade fair, bringing together creative brands, designers, and makers from across the region under one roof. It’s a marketplace of creativity where you can shop, discover, and connect directly with the minds behind the products.
Every year, POPUPASIA® curates an exciting mix of brands that tell their stories through design — and 2025 is going to be cuter than ever. This year’s highlight? A lineup of irresistible character brands that will steal your heart the moment you meet them.
✧ Featured Character Brands You Can’t Miss ✧
Gnocchi (Taiwan)
If life feels heavy, Gnocchi Dough Dog is here to lighten your day.
Inspired by the shape of Italian gnocchi pasta, this fluffy white character stands for freedom, softness, and optimism.
Gnocchi’s philosophy is simple yet powerful: “Even if life is not happy, you should still be cute.”
Every product is an original design — from handmade plush dogs to stylish bags and keychains — all created with a perfect mix of humor and fashion. Collaborations with artisan makers bring a fresh, artistic touch to everyday items, making Gnocchi not just a product, but a daily dose of joy.
👉 Want to know Gnocchi more? Click here
NANAJITTANG (Thailand)
Meet Chubby Boy, the ever-curious adventurer who never stops exploring! NANAJITTANG is a small but passionate brand that pours love into every stage of design and production. Their lifestyle goods and accessories are filled with playful charm, instantly making you smile.
Last year, Chubby Boy made a big splash in Taipei during POPUPASIA, capturing hearts with his cheeky spirit. This year, he’s back — ready to take you on new adventures.
👉 Want to know NANAJITTANG more? Click here
Kaptor (Thailand)
Quirky, witty, and endlessly versatile — that’s KAPTOR’s signature duck character.
Founded in 2013 in the creative heart of Chiang Mai, Thailand, Kaptor brings stories to life through whimsical illustrations and original characters. Their signature creation — a charming “duck person” — is inspired by the saying “Jack of all trades, master of none”. This playful metaphor celebrates the freedom to explore, adapt, and try many things in life without limits.
KAPTOR brings these characters to life on everyday lifestyle products, produced in collaboration with Chiang Mai artisans. It’s a perfect blend of storytelling, humor, and craftsmanship, making every piece a conversation starter.
👉 Want to know KAPTOR more? Click here
ABEARABLE (Thailand)
This is not your ordinary bear!
ABEARABLE designs lifestyle goods that surprise you — with color-changing effects under sunlight, glow-in-the-dark magic, and temperature-reactive transformations.
Founded in 2008, the brand aims to create “gifts that bring happiness and smiles” — the kind you give to someone you love, or to yourself when you need a little cheer. Playful yet functional, ABEARABLE proves that even a bear can do anything.
👉 Want to know ABEARABLE more? Click here
The W.O.O.F. Club (Hong Kong)
Created by a Hong Kong artist living in Tokyo, The W.O.O.F. Club captures life’s sweetest moments from a dog’s perspective — inspired by her own corgi companion.
The result is a series of retro-style dog illustrations that are warm, nostalgic, and full of heart.
Perfect for dog lovers, these artworks appear on stationery and other adorable merchandise that will make you feel like you’ve just hugged your favorite pup.
👉 Want to know The W.O.O.F. Club more? Click here
Chi-bee (Japan)
Founded by illustrator Take, Chi-bee transforms hand-drawn illustrations into fun, edgy lifestyle and fashion goods. Its brand character, Nelson, blends 70s–80s fashion culture, historical moments, and pure imagination.
Chi-bee’s products are a reflection of a unique lifestyle and cultural perspective, turning original drawings into must-have statement pieces. Active in Japan’s creative scene, Chi-bee has exhibited at Jumble, Gift Show, and Extra Preview — and now it’s coming to Taipei!
👉 Want to know chi-bee more? Click here
Astrid 阿脆 (Taiwan)
Known for her soft and bright illustration style, Astrid captures the warmth of everyday life.
Her works have been featured in major events and collaborations, including New Taipei Christmas land, Eslite Bookstore, IPRIMO Japan, and leading publishers like 小天下 and 國語日報.
Astrid’s art has earned awards such as the DPI Magazine Bronze Award and Art on Climate Merit, and she continues to enchant audiences with her heartfelt designs in exhibitions across Taiwan.
👉 Want to know Astrid 阿脆 more? Click here
✧ Where You Can See Them — Only at POPUPASIA® 2025!
All these brands — and many more — will be gathered in one place at POPUPASIA® 2025:
📅 Date: November 13–16, 2025
📍 Location: Songshan Cultural and Creative Park, Taipei, Taiwan
POPUPASIA® 2025 is the only event where you can meet these creators face-to-face, hear their stories, and bring home their creations.
🎟 Special Early Bird Tickets
— Limited Time & Slots!
Right now, you can grab Early Bird tickets at a special discount:
1 person: NT$280 → NT$180
2 persons: NT$560 → NT$350
Hurry — these prices are available for a limited time only!
Secure your spot today and be part of the cutest, most creative event of the year.
✧ Want to Discover Even More Unique Brands?
Join the POPPASS B2B Platform to explore exclusive profiles of POPUPASIA® exhibitors. Whether you’re looking for collaboration, wholesale, or simply to be inspired — it’s your gateway to Asia’s creative community.
Link To POPPASS B2B | Tutorial to Join POPPASS B2B
