From Maker to Market: Why POPUPASIA® Is the Place for Creative Brands
For brand owners, sellers, and artisans ready to grow — here’s why POPUPASIA® is the community you’ve been looking for.
In a world that’s rapidly shifting toward meaningful consumption, buyers are no longer just shopping for products — they’re looking for stories, values, and connections. If you’re a handmade brand, a creative entrepreneur, a local seller, or a designer with a dream, then POPUPASIA® is the platform built exactly for you.
From its beginnings in Taiwan, POPUPASIA® has grown into Asia’s leading handcraft entrepreneurship platform. Now in its 9th year, the annual POPUPASIA® Exhibition gathers hundreds of creative brands from across Asia — and connects them with buyers, retailers, platforms, and investors both locally and internationally.
Beside the POPUPASIA® exhibition Trade fair, POPUPASIA® has built a digital B2B ecosystem through POPPASS (手創通) — a platform created specifically to help creators build sustainable businesses and long-term partnerships.
This is more than just a market. It’s a movement.
Who Is POPUPASIA® For?
POPUPASIA® is for anyone who creates, curates, or supports original, handcrafted, or design-based products — and is looking for ways to expand their reach, connect with others, and turn their passion into a sustainable lifestyle.
Whether you are:
- A handmade brand owner hoping to enter the B2B market
- A seller or distributor seeking quality, meaningful products
- A platform or buyer scouting for Asia’s next breakout brand
- A designer, illustrator, or artisan looking for exposure and growth
- A creative entrepreneur aiming to build a long-term brand presence
POPUPASIA® welcomes you with open arms. Brand owners and buyers are all welcome to join, connect, and build the future of creative business together.
What You’ll Gain as a POPUPASIA® Creator and Why Join POPUPASIA®?
Here’s what makes it different — and why so many creators return year after year.
1. Real Business Exposure
POPUPASIA isn’t just a fair — it’s a professionally curated exhibition where your brand can meet real buyers, retailers, platforms, and international press. Every year, thousands of visitors — including B2B buyers and creative media — attend to discover new brands.
You don’t need to be a big brand to be seen here. If you have passion, originality, and craftsmanship, you belong here.
2. Meaningful Connections
You’ll meet not just customers, but future partners — whether it’s a shop looking to carry your brand, a platform looking for content creators, or another artisan seeking collaboration.
Through POPPASS, POPUPASIA® B2B platform, your profile is discoverable year-round. It’s like your own mini website — made to match you with potential buyers and collaborators across Asia.
3. Gateway to Asia (and beyond)
POPUPASIA® has already welcomed brands from Taiwan, Japan, Korea, Hong Kong, Thailand, Indonesia, the Philippines, and more. As the exhibition grows, so does its international reach — making it a perfect launchpad for brands that want to scale globally while staying true to their roots.
4. Long-Term Growth, Not Just a Weekend Fair
The exhibition may last three days, but the impact lasts much longer. POPUPASIA® offers year-round support through:
- Business matchmaking
- Cross-border collaborations
- Creative lifestyle community features
- Brand exposure on official websites and social media
- Access to B2B opportunities through the POPPASS platform
It’s a full ecosystem designed to help you build, grow, and sustain your brand.
5. A Community That Gets You
Building a creative business can be lonely — but at POPUPASIA®, you’re part of a community that shares your values: originality, craftsmanship, slow living, sustainability, and independence.
From morning coffee chats with fellow creators to panel talks with buyers and brand strategists, this is where real support, encouragement, and exchange happens.
POPUPASIA® Motto:
“Turn what you love into your lifestyle.”
(讓喜歡的事變成生活)
This isn’t just a slogan. It’s a mission.
POPUPASIA® exists to support creators who want to make a living from what they love — without compromising on values or creativity.
Whether you’re a full-time maker or just starting your side hustle, you deserve a space to grow. That’s why POPUPASIA® is here.
How to Get Started?
You can join the POPUPASIA® in two ways:
1. Register on POPPASS (手創通):
Create a free digital profile on 2b.popupasia.com to join the online community and build your brand profile to increase brand awareness across Asia. Get featured on the official POPUPASIA® website, and unlock year-round B2B opportunities.
Here are the tutorial to build your profile on 2b.popupasia.com
Steps-by-steps to build Profile in POPPASS
Good news: You can register on POPPASS even if you’re not ready to exhibit yet!
2. Join POPUPASIA® Exhibition & Other International Market Fairs:
Apply to join the POPUPASIA Exhibition, happening November 11–13, 2025 in Taipei, Taiwan. You’ll gain real-world exposure, join creative workshops, and meet hundreds of potential customers and partners. There are also other Exhibition and International Market Fairs to apply too!
Link to Apply!
I want to apply 9th POPUPASIA Exhibition Trade Fair
Here are the ways to apply as an Exhibitor:
Apply 9th POPUPASIA 2025 Exhibition Trade Fair
