Pop Up Asia Trade Fair
The most inspiring lifestyle exhibition in Asia
Launching of New Products x Cross-Industry Networking x Businesses Matchmaking
Asia’s first business exhibition focusing on emerging brand owners and business networking – from the perspective of brand entrepreneurs, focusing on Asian lifestyle industry trends – provides traders, distributors, licensees and corporate buyers who want to keep abreast of the latest market trends with more cross-industry networking and further in-depth business cooperation.
Pop Up Asia Makers
The Pop Up Asia Makers Selection is divided into an online preliminary selection process and a physical secondary selection process by a professional panel of judges to select quality Asian brands with five indicators of originality, community impact, innovation, market power and co-creation to compete for four annual awards:”Made By Hand,””Limited Production,””Locally Made,”and”Customization Service.”In addition to booth sponsorship, annual finalists will receive exclusive interviews with the organizer and partner media, as well as a series of training sessions and workshops to broaden the reach of their brands.
Cross border Networking
The networking events sped up the ability to connect with quality business owners
Interact with platforms and handcrafters from various Asian nations in order to develop a distinctive Asian per- spective.
Business matchmaking and overseas market exp
Started in-depth cooperation discussions with Asian distributors, retailers, platforms, and other industry players.
International forum which strengthens brand management capacity
Transmitted the most up-to-date entrepreneurial trends and market dynamics in Asia and offered guidance for sustainable brand management.
Collaborating channels and buyers
The common choice of over 2000 buyers
POP UP ASIA Collections
I’M Exhibition Area
With Asian diversity at its core, this section focuses on individual creators and original brands. The products are displayed in a way that emphasizes the brands’ core values.
Product categories
Handmade quality brands, local specialty crafts.
Exhibitors
This exhibition is appropriate for individual creators who want to develop a personalized brand, a small range of products, or exhibitors who want to emphasize creation and customization experience in order to showcase their unique creations and brand.
Location of the exhibition hall
Songshan Cultural and Creative Park’s Warehouse No. 5
Booth specification
100(W) x 100(D) x 250(H) / Unit: CM
ASIA NOW! themed exhibition area
This area offers a selection of quality Asian brands and specialty shops. The exhibition area will feature a variety of themes and scenes to showcase the unique charm of the products.
Product categories
Original creations mass produced and designed and local craftsmanship with special features.
Exhibitors
For exhibitors with established products or business models who wish to develop international markets or seek B2B cooperation, this is the ideal venue for launching new products and conducting business negotiations.
Location of the exhibition hall
Songshan Cultural and Creative Park’s Warehouse No. 4
Booth specification
300(W) x 300(D) x 250(H)/Unit: CM
CO-CREATE exhibition area
This area connects upstream, midstream, and downstream ecosystem collaborative partners in order to present a variety of ways to use the prod- ucts in various contexts, and to simultaneously ex- perience the products or services and actually feel their characteristics.
Product categories
Original creations mass-produced and designed, custom-made and exclusive creativity.
Exhibitors
Manufacturers, platform service providers, tool ven- dors, and exhibitors who want to grow new clien- tele or innovative services can use it to test the ser- vice’s functionality and gather user feedback.
Location of the exhibition hall
Songshan Cultural and Creative Park’s Warehouse No. 3
Booth specification
300(W) x 300(D) x 250(H) / Unit: CM
Collaborating channels and buyers
