The Pop Up Asia Makers Selection is divided into an online preliminary selection process and a physical secondary selection process by a professional panel of judges to select quality Asian brands with five indicators of originality, community impact, innovation, market power and co-creation to compete for four annual awards:”Made By Hand,””Limited Production,””Locally Made,”and”Customization Service.”In addition to booth sponsorship, annual finalists will receive exclusive interviews with the organizer and partner media, as well as a series of training sessions and workshops to broaden the reach of their brands.