Where creativity meets opportunity —
POPUPASIA® 2025 brought together Asia’s most original makers, global buyers, and passionate fans for four incredible days of culture, design, and cross-border collaboration.
POPUPASIA® 9th Asia Handmade & Lifestyle Expo
The 9th POPUPASIA® Asia Handmade & Lifestyle Expo successfully concluded from November 13 to 16, 2025, at Songshan Cultural and Creative Park.
With the theme “Authentic — Real · Original · Sustainable,” this year’s exhibition drew 23,187 visitors and welcomed 1,500 international buyers from North America, Europe, Japan, and Korea.
From solo creators and emerging brands to established retailers and multinational procurement teams, POPUPASIA® 2025 became a vibrant meeting point where creative energy, commercial opportunity, and cultural exchange came together.
The four-day exhibition generated an estimated NT$60 million in cross-industry collaboration opportunities, reinforcing POPUPASIA® as one of Asia’s most influential creative business platforms.
Centered around three core missions — gathering Asian original brands, expanding international business connections, and strengthening local collaboration — the 2025 edition achieved new highs in both buyer engagement and cross-border partnerships, further amplifying the global presence of Taiwan and Asia’s creative industries.
B2B Cross-Border Integration of Asia’s Handmade Community:
Matchmaking Sessions Reach New Heights in Collaboration
POPUPASIA® continues to support independent entrepreneurs and IP creators by connecting brand operations, retail channels, resource networks, and market trends — helping handmade brands discover sustainable pathways between creativity and commerce.
This year’s B2B Business Matching Program saw exceptionally high engagement, with strong on-site negotiations that demonstrated the market’s growing demand for original Asian brands.
✦ POPUPASIA®2025 B2B Overview
The 2025 business matching event saw enthusiastic participation from both buyers and brands, with results exceeding expectations:
Buyer Participation:
- Buyer attendance rate: 94%
- Total business meetings conducted: 110 sessions
✦ Business Outcomes & Projected Impact
- Instant on-site successful matches: 14 partnerships
- Projected cross-industry business opportunities during the exhibition: Over NT$60 million
These achievements highlight the strong market acceptance of Asian brands and reaffirm POPUPASIA®’s position as a leading platform for cross-border business collaboration.
✦ Selected B2B Success Cases
- 翡冷翠文創 successfully matched with 4 Brands:
- KYOTO GOENCHA (京都円緣茶): Consignment collaboration.
- KYO-TO-TO (京東都): Ukiyo-e merchandise collaboration
- Peyson (沛森文創): Creative product collaboration.
- INTZUITION (以覺學): Metalworking workshop collaboration.
- PayEasy (康迅數位) successfully matched with 1 Brand:
- KYOTO GOENCHA (京都円緣茶): Agreement for online product listing and sales.
- HOLA (和樂家居) successfully matched with 2 Brands:
- Glowis: Customized and dual-branded lighting collaboration.
- Super Delivery: Specialized procurement project discussions.
- Twine Fair Trade (繭裹公平交易有限公司) successfully matched with 1 Brand:
- ANEM & nsou: Partnership established for conscious skincare and pure beauty products.
- NOKE (忠泰樂生活) successfully matched with 1 Brand:
- Ching Yi (青衣): Pop-up store collaboration agreement.
- Good Morning (美芝城) successfully matched with 1 Brand:
- The W.O.O.F (汪記俱樂部, Hong Kong): Image licensing and subsequent designer commissioned projects.
- National Palace Museum (故宮博物院) successfully matched with 1 Brand:
- Acui (阿脆): Collaboration on “Story Lightbox” merchandise.
- The Red House (西門紅樓) successfully matched with 1 Brand:
- Little Witch: Product listing collaboration for real-flower accessories.
- 涵碧樓 successfully matched with 2 Brands:
- URUSHI is & CHICOLATTE: Selected for luxury boutique procurement.
These partnerships reflect deepening exchanges between Taiwanese brands, global buyers, and regional creative industries — a testament to POPUPASIA®’s role as a leading cross-border matchmaking platform.
🏆 2025 Asian Handmade Heroes —
Congratulations to This Year’s Winners!
This year’s Handmade Heroes Award once again honored 4 creators: 角琉璃, NASHLY, M&M 混搭線飾創作, Space Humming Whales whose work embodies the spirit of authenticity, sustainability, and cultural imagination.
POPUPASIA® celebrates their achievements and looks forward to seeing how they will continue shaping the future of Asian craftsmanship.
Click here to get the information more about the article
🌟 Looking Toward 2026:
A New Themed Lifestyle Exhibition Is Coming
Building on the momentum of 2025, POPUPASIA® is preparing for an exciting next chapter.
In April 2026, we will launch a brand-new themed lifestyle exhibition focusing on:
✓ Cross-disciplinary lifestyle design
✓ Sustainable innovation
✓ Asian creative experimentation
✓ Deeper B2B matchmaking
✓ Enhanced global buyer participation
✓ More immersive visitor experiences
We are also beginning the development of the 2026 Asia Lifestyle Expo, expanding collaboration with cultural organizations, regional revitalization teams, and international retail partners.
POPUPASIA® will continue to center Taipei while connecting all of Asia—creating even more cultural, commercial, and creative possibilities for original brands.
♡՞ A Sincere Thank You to Exhibitors, Buyers & Visitors ♡՞
To every creator, artisan, and brand—thank you for bringing your passion, originality, and craftsmanship to POPUPASIA® 2025.
To every visitor—your curiosity, appreciation, and conversations gave life to every booth and every story.
And to all international buyers and industry partners—thank you for expanding the global reach of Asian handmade culture.
Your participation made this year’s POPUPASIA® not only successful, but unforgettable.
⟡ Thank You for Being Part of POPUPASIA® 2025 ⟡
We look forward to welcoming you again at POPUPASIA® 2026!
🤝 Want More Brand Stories?
Join POPPASS—our B2B platform connecting you with authentic, creative brands from across Asia. Explore exhibitor profiles, start collaborations, and be part of the POPUPASIA® network.
Join POPPASS ➜ Tutorial on how to register
