From craftsmanship and culture to sustainability and business, POPUPASIA® 2025 brings together Asia’s most authentic creative forces under one roof in Taipei.
What Is POPUPASIA®?
From November 13 to 16, 2025, the ninth edition of POPUPASIA® Asia Handcrafted & Lifestyle Fair will once again take over the Songshan Cultural and Creative Park in Taipei. As Asia’s only B2B2C international exhibition combining brand business matching and consumer experience, POPUPASIA® continues to build a transnational creative platform connecting design, craftsmanship, and sustainable living.
This year’s theme, “Authentic — Original. Real. Sustainable.”, brings together over 200 selected brands from Taiwan, Japan, Korea, Thailand, Hong Kong, and Malaysia, showcasing the creative energy of Asia’s original lifestyle movement and its commitment to sustainability and cultural innovation.
˚⟡ Taiwan’s Local Craft × Cross-Border Sustainability Alliance
For the first time, POPUPASIA® partners with the Taiwan Local Revitalization Foundation to explore the future of “Local Craft Taiwan” — preserving traditional craftsmanship while developing new business models.
The Foundation emphasizes:
“Through a globally visible platform like POPUPASIA®, we hope companies realize that investing in local revitalization is not sponsorship — it’s participation in a long-term social transformation.”
Featured Taiwanese brands such as 藺子, 氺の尼泥研製所、老木創生、角琉璃 exemplify the fusion of local culture, circular economy, and community co-creation.
POPUPASIA® also joins forces with Thailand’s Central Group, Japan’s SUPER DELIVERY e-commerce platform, Social Impact Capital (SIC), and Songshan Cultural and Creative Park, launching a “Cultural × Finance × Business” alliance for creative sustainability.
5 Warehouse Highlights:
The Asia Lifestyle & Handcraft Experience
Warehouse 4 — Asia Lifestyle Exhibition⋆˚࿔
Theme: Local Revitalization × Asian Style × Everyday Aesthetics
Curated by Japan’s TRUNK DESIGN, the first-ever Asia Lifestyle Exhibition presents a cross-cultural dialogue of modern living through fragrance, home décor, and design. Participating brands reinterpret Asian craftsmanship into a contemporary language of sustainability and beauty.
⋆˚࿔ Warehouse 5 — Asia Handcraft Exhibition
Theme: Original Design × Illustration Characters × Handmade Craftsmanship
Partnering with Chiang Mai’s iconic Jing Jai Market, Warehouse 5 transforms into a Thai Creative Zone where visitors can immerse in Chiang Mai’s artistic spirit.
Thirty Thai brands debut in Taiwan, including:
KLĀY — ceramic fragrance art inspired by nature,
NANAJITTANG — playful character design with a whimsical twist,
Bono Brand — sustainable fashion made from recycled denim.
Together, they capture the authenticity and freedom of Asian creativity.
⟢ Green B2B Business Matching:
From Cultural Sustainability to Corporate Collaboration
POPUPASIA® collaborates with Japan’s SUPER DELIVERY to launch the Creative B2B Green Business Matching Program, connecting Taiwan’s design and craft brands directly with Asian buyers.
Across four days, themed sessions will cover corporate ESG collaboration, co-branded product development, and IP licensing.
Buyers such as The Lalu Hotel, National Palace Museum, and Payeasy will join to deepen partnerships between culture, design, and corporate sustainability.
Executive Producer Sunny Chen (Xiao-Mai) notes:
“POPUPASIA®’s next step is to empower more B2B collaborations between enterprises and original brands — turning cultural partnerships into real driving forces for sustainable business.”
⋆ Pitch Day & Cultural Sustainability Alliance Launch ⋆
POPUPASIA® and Songshan Cultural and Creative Park (SCCP) will co-host the POPUPASIA® Pitch Day: Cultural Impact × Corporate Co-Creation, inviting creative teams, corporate leaders, and investors from across Taiwan.
Through live pitches, matchmaking, and investment dialogues, the event encourages enterprises to move from sponsoring culture to co-creating culture.
This marks the debut of the Cultural Sustainability Alliance, jointly promoted with SIC (Social Impact Capital). The alliance integrates government, NGOs, and corporate resources to establish cultural ESG governance frameworks and sustainable development standards.
𖦹 5 Themed Zones × Four Days of Creative Adventures 𖦹
Visitors can explore five creative zones filled with workshops, brand stories, and mission-based games. Completing the “POPUPASIA® Challenge” allows participants to redeem drinks, exclusive gifts, and enter daily raffles for VIP upgrades.
FamilyMart × XAP presents the limited-edition “Captain Fami” collectible figure, symbolizing the spirit of “brands and creators moving forward together.”
Through cross-platform integration with FamiTicket, Haomai+ Select Market, and FamiPort Cloud Printing, the fair creates a one-stop cultural journey from ticketing to shopping and experience.
Featured Authentic Brands at POPUPASIA® 2025 Ი𐑼
YiJue Studio｜Founder: Lien Tzu-Yi
“Craft matured through time.” Promotes the concept of Clean Jewelry using recycled metals, non-toxic production, low-carbon handmade techniques, and recyclable packaging. Stands for aesthetics, environmental responsibility, and ethical fashion.
Da Chun Soap｜Director: Lee Kuo-Jung
Inherits a century-old soap-making heritage from Dadaocheng (since 1923), blending traditional craftsmanship and modern scents under the belief of “kindness to people and the earth.” Merges local branding, co-branding, and experience economy to advance cultural sustainability.
murmur｜Founder: Lin Chih-Lung
Designs everyday objects “to treat life gently,” combining patented reusable bags and eco-friendly aesthetics. Known for its warmth-infused functional design and customizable corporate collaborations.
Mai Cao Ren Jia (Herbal Family)｜Founder: Kuo Wen-Chun
Embodies “Herbal Wisdom × Slow Living.” Focuses on natural ingredients and local production, transforming herbal culture into a modern wellness lifestyle.
MIGU (掌生穀粒)｜Founder: Cheng Yun-Yi
Dedicated to “Silver Wellness × Sustainable Agriculture.” The “migu rice essence drink” offers a plant-based, additive-free health supplement with organic sourcing and circular packaging aligned with SDGs.
Second Dribble｜Founder: Lin Ching-Chia
Revives discarded sports balls into apparel, accessories, and spatial design — blending sports and sustainability through creative recycling and workshops.
Event Information
POPUPASIA® 2025 – 9th Asia Handcrafted & Lifestyle Fair
📅 Date: November 13–16, 2025 (Thu–Sun) | 10:00–18:00 (Public entry from 12:00 on Thursday)
📍 Venue: Warehouses 4 & 5, Songshan Cultural and Creative Park, Taipei (No.133, Guangfu S. Rd., Xinyi District)
🎟 Admission: NT$280 (One-day pass, on-site purchase)
🌐 More Info: https://popupasia.com
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