About POPUPASIA®
POPUPASIA® is Asia’s largest Handmade & Lifestyle Exhibition, bringing together artisans and creative brands from Taiwan, Japan, Korea, Southeast Asia, and beyond every year. More than just a marketplace, it is a platform for inspiration and direct dialogue with creators—where visitors can experience authentic craftsmanship, cultural exchange, and creative lifestyles all in one place.
☆ Taipei Cultural & Creative Program Expands in Hong Kong
The Taipei Cultural & Creative Industry Subsidy Program, promoted by the Taipei City Government, continues to advance Taiwanese brands toward global markets through international alliance strategies.
This year, the program deepens its presence in Hong Kong—not only partnering with key local distributors and expanding retail outlets, but also adjusting product selections based on consumer feedback, showcasing the adaptability and competitiveness of Taiwan’s creative brands.
☆ 3 Key Retail Outlets in Hong Kong Core Districts
Building on last year’s success, this year’s focus is on products that combine “style and practicality.” Selected brands are featured in three high-profile retail outlets:
- Eslite Bookstore Taikoo (until Oct 14)
- Eslite Bookstore Tsim Sha Tsui (until Oct 14)
- Breakthrough Book Gallery, Jordan (until Oct 21)
All venues are located in bustling commercial hubs, providing Taiwanese brands with an ideal test market to boost local visibility and reinforce Taipei’s commitment to internationalization.
Participating Brands
The Hong Kong showcase brings together a vibrant mix of Taiwanese cultural and creative brands, presenting a wide spectrum of design talent.
Featured names include: Geng Cha, Waste Girlfriend, Cha Gao Illustration, minihope Happy Family Life, VAGO Mini Vacuum Machine, Jeidi Grounding, UNSIMPLE, SIBA 3D Paper Carving Puzzle, doudle studio, PatoPato, CYD TERRA, Kun QUING, Soft Cement Living Lab, Blessings Floral Socks, Science Factory Mr. Sai, and Hi Cockroach.
From illustration and craftsmanship to lifestyle design, these brands embody the unique cultural details and innovative spirit of Taiwan. Through direct engagement with the Hong Kong market, they not only increase visibility but also expand their influence on the international stage.
More Than Just a Showcase: Real Connections ☆
In addition to retail exhibitions, the program has organized multiple exchange activities:
- Sept 11 – “Hong Kong Buyer Online Matchmaking Session,” supported by consultant POPUPASIA® Chen Xiaomai, helping brands connect with local distributors.
- Sept 25 – “Good to Meet—Taipei Corners Taiwan–Hong Kong Designer Exchange,” co-hosted with Trial and Error Lab at Breakthrough Book Gallery, inviting designers and artisans from Taiwan and Hong Kong for face-to-face sharing their creative processes and market trends.
- Sept 26 – “Hong Kong Market Expansion Opening Press Conference,” where cultural organizations, retail representatives, and media gathered to witness the debut of Taiwanese brands in Hong Kong, highlighting strong expectations for deeper collaboration.
☆ Product Strategy: Taiwanese Identity × Everyday Use
The program team noted that Hong Kong consumers show high acceptance of products that combine cultural meaning and daily practicality.
Accordingly, this year’s selection emphasizes “Taiwanese identity × lifestyle application,” including:
- Stationery
- Fragrances
- Lifestyle design objects
These products not only showcase the details of Taiwanese culture but also respond to the Hong Kong market’s demand for practical aesthetics. By weaving creative elements from Taiwan into everyday goods, brands strike a balance between design and function, allowing consumers to experience the charm of Taiwanese culture in their daily lives.
In addition, the participating brands each stand out with unique creative concepts and refined craftsmanship. Whether it is stationery series infused with local stories, fragrance products crafted with natural ingredients, or lifestyle items that combine playful design with practicality, they all demonstrate the diverse strengths and innovative energy of Taiwanese designers on the international stage. This strategy not only enhances brand recognition in the market but also lays a solid foundation for expanding into more overseas markets in the future.
☆ From Hong Kong to the World ☆
With the expansion of retail outlets and cooperative networks, Hong Kong is becoming a crucial springboard for Taiwanese cultural and creative brands to reach international markets.
Through collaborations with Eslite, Breakthrough Book Gallery, Trial and Error Lab, and other cross-disciplinary platforms, brands can directly engage with consumers, gather market data, and build a foundation for further overseas expansion.
At the press conference, Chun-Ling Zhao, Director of Songshan Cultural and Creative Park, emphasized:
“This program is not just about exhibitions—it combines strategic alliances, channel management, and market feedback to create opportunities for long-term brand development. We hope to leverage Hong Kong’s successful experience to establish a strong base for Taiwanese brands in Asia and further drive them onto the global stage.”
