In recent years, the world has witnessed a growing appreciation for authenticity, craftsmanship, and cultural identity — and at the forefront of this movement in Asia is POPUPASIA®. More than just a trade show, POPUPASIA® is a vibrant creative business platform that empowers handmade brands, fosters regional collaboration, and nurtures sustainable growth in the handcraft and lifestyle industry.
But what exactly is POPUPASIA®? Where did it start, and where is it headed? Here’s everything you need to know.
From Taiwan to Asia: The rise of POPUPASIA®
POPUPASIA® was founded in Taiwan in 2016 with a clear mission:
To build a new business ecosystem where handmade creators and cultural entrepreneurs can grow beyond borders.
What began as a regional handmade market has evolved into one of Asia’s largest curated exhibitions for the creative lifestyle sector. Today, POPUPASIA® represents:
- 9 years of steady growth and regional influence
- 1000+ brands across Asia
- 16+ countries and regions participating annually
- A powerful mix of B2C exhibitions and B2B trade matchmaking
The annual POPUPASIA® Trade Fair, held in Taipei, is a 4-day celebration of creativity, community, and commerce — a place where handmade meets innovation, and East meets global markets.
What Makes POPUPASIA® Unique?
Unlike traditional trade fairs, POPUPASIA® focuses on more than just transactions. It highlights the stories behind each creator, the values behind each brand, and the cultural depth behind every product. Key characteristics include:
Curated Brand Selection
Only brands that align with the POPUPASIA® values of creativity, craftsmanship, originality, and potential for sustainable business are selected. This ensures a high-quality, niche-focused showcase.
Asia-Wide Collaboration
POPUPASIA® is not just about Taiwan — it’s a platform for cross-border cooperation. Participating countries and regions include Japan, South Korea, Thailand, Indonesia, Vietnam, the Philippines, Malaysia, Hong Kong, and more.
Hybrid Format: Physical + Digital
Through its signature offline exhibition and online platform POPPASS — Handcraft Creators Brand, POPUPASIA® creates a seamless experience that continues beyond the event dates.
POPUPASIA® Vision: More Than a Market
At its core, POPUPASIA® believes that handmade business is not just a creative practice — it’s a lifestyle and an economic force.
Its 3-fold mission:
- Support the sustainable growth of handcraft and creative brands
- Bridge creators with global buyers, platforms, and investors
- Shape the next generation of cultural entrepreneurs in Asia
POPUPASIA® Digital Handcraft Platform: POPPASS
To extend its impact beyond the fairgrounds, POPUPASIA® developed POPPASS (手創通) — a digital platform for handmade brand discovery and business matchmaking.
Through POPPASS, creators can:
- Build brand pages (like a portfolio + mini website)
- Share product collections
- Connect with buyers and distributors
- Access trade opportunities and event updates
- Exhibitions and Overseas Markets (Taiwan, Japan, Thailand, Indonesia, Philippines, Singapore, etc.)
POPPASS is now home to hundreds of verified handmade brands and continues to grow as Asia’s go-to hub for handcraft B2B development.
🎯 Who Should Join POPUPASIA®?
Whether you are:
- A handmade brand looking to grow your market
- A retailer or buyer searching for curated, meaningful products
- A designer or artisan seeking exposure
- A platform, distributor, or investor scouting for creative businesses
— POPUPASIA® offers real visibility, valuable connections, and long-term potential.
Both brand owners and buyers are welcome to join POPUPASIA — as exhibitors, visitors, or business partners. This is the place where creativity meets opportunity.
📍Join Us at the 2025 POPUPASIA® Trade Fair
Date: November 13–16, 2025
Location: Taipei Songshan Cultural and Creative Park, Taiwan
Explore 1,000+ brands, curated lifestyle experiences, live showcases, international creator zones, and exclusive business matching events.
This is where the future of handcraft begins — in the heart of Asia.
Link to Apply!
I want to apply 9th POPUPASIA Exhibition Trade Fair
Here are the ways to apply as an Exhibitor:
Apply 9th POPUPASIA 2025 Exhibition Trade Fair
